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Rare Beauty Always An Optimist Weightless Eyeshadow Primer

What it is: A weightless, hydrating eye primer that smooths lids while prepping for longer-lasting, amped-up color that won’t crease, fade, or smudge.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate. It is also cruelty-free.

What Else You Need to Know: With instant hydration that lasts all day, this creamy primer dries quickly to a seamless, silky-smooth base perfect for eyeshadow application. The peach-tinted formula helps colors pop, bringing out the best of your shadows for more vibrant, longer-lasting wear.

Clinical Results: In an independent consumer study of 64 women:
- 100% said it feels lightweight and blends seamlessly into skin
- 98% said it holds color and keeps eyeshadow from fading
- 97% said it keeps eyeshadows crease free and extends the wear of eyeshadow all day